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Firstly, the coherence and compactness of the group is defined by the collection of graphical and communicative elements as a whole.

The goal of the company’s identity is to determine the perception and reputation of brands as held by the general public. The initial perception will certainly be more emotional and instinctive, but it will form the basis of enjoyment that is closely linked to the success of the brand. Combining such diverse entrepreneurial initiatives brings with it some graphical and aesthetic considerations that aim to create brands that are at once independent and coherent with the holding.